Until this month Austin, Tx-based Whole Foods hadn’t partnered with a branded restaurant chain. That changed on October 12 when the giant natural foods grocer announced a minority investment in 11-unit Mendocino Farms.
The typical startup cycle these days is to get some money from friends and family, prove a concept in a few locations, get a private equity partner and keep growing. But Matchbox Food Group is changing up a few things.
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